My sense from some of your above argumentation and issues re: word choices, is that there's somewhat of an implicit expectation of the uniform format of SV-stylee startup landing pages and JS libraries: snappy big letter bullet list of selling points, 5-line code examples and a big fat get started button...
People with such expectations really haven't been the audience so far and likely never will be. Can I/we do a better job to demonstrate use cases and help guiding people discovering relevant projects for their use cases? Yes, definitely, but bandwidth issue, function over time. Though, it's very likely the following will remain an unmovable truth (as explained on the thi.ng/umbrella readme):
> This project is NOT a framework, provides no turn-key, one-size-fits-all approach and instead encourages a mix & match philosophy for various key aspects of application design.
There're many (likely experienced) developers who do very much appreciate such an approach, just as there will be developers for which this means a no-go zone. I think this is fine.
(...and again, I sincerely thank you for your feedback - food for thought!)