The amount of founder/CEO backlash on this thread is eye opening. The OP said many things, among which he talked about the effort required to put in to be a master in your craft.
No one is forced to work for such a company. There are many low/mid paying comfortable jobs you can do that suit your personality.
The reality is that drive and effort. How you redistribute rewards is another thing.
There are plenty of jobs that pay better and don't require you to devote your lives to the company (incidentally, one of them is mentioned in the article). If a firm wants people who are obsessed with work, then that's their choice. However, I hope they recognize that they would also drive away plenty of talent with better options, so it's up to them to weigh the trade offs.