"Until the 1970s, researchers tried to classify the intellectual abilities of different animals and rank them within a universal intelligence scale with humans at the top. That view crumbled as it became obvious that the abilities of different animals were tuned to the circumstances in which they live. Rats learn some things slowly and others very rapidly. Just one experience with a novel food that makes them ill will put them off that food for life, even if they only become sick many hours after eating it. It's a useful memory feat for an animal that survives by scavenging. Honey bees remember the location of a flower that is producing nectar after a single visit and with just a few trips will learn at what time of day the nectar flow is at its peak. Octopuses are not very social so we should not expect their intelligence to show itself in observational learning. [...] True, octopus have huge brains. But they look nothing like the brains of the vertebrates that are so adept at learning. [...] some critics suspect that their intelligence has been grossly exaggerated by anthropomorphising observers-"they watch my every move, therefore they must be curious". On the other hand, because cephalopod behaviour and brain structure are so foreign, others argue that their greatest cognitive feats are probably still being overlooked. " -- https://web.archive.org/web/20120407062518/http://www.fortun...