"...the largest software engineering organizations in the world are already using Rust ...", and also for a long long time have been using Java, JavaScript, SQL, and much more programming languages. ¿It's only about new (and better) ways to develop software or can also be 'cool' to interfere in the evolution of the programming language that you plan to use for the next years ? I 'm not against to use Rust or any other programming language, open source project or technology. I mean, the companies love open source projects because they can produce their self flavor as a product (search engine, linux distro, containers and orchestration technologies, etc.) when they wish that, without worries about uncomfortable dependencies.

AWS loves Rust in the same way than Facebook loved PHP.