It depends on what “the issue” is. If the issue is that they want to allow some poor-but-lucky people to win the right to buy tickets below the market-clearing price, then keeping a fixed price doesn’t solve that issue.
and they only way a multi billion dollar revenue earning department finds no other way to solving this is by making the experience on the website miserable for everyone. Only "luck" can help you get a ticket. bravo. hats off to the ingenuity of these people
