You do realize that there are millions of satisfied Mac, iPhone, and iPad customers out there, right? The profits speak for themselves: clearly there is value both for freedom
and for security. And it never was a binary question anyway.
Besides, you can still run non-notarized binaries if you want to. The UI does make it difficult, but not impossible.
If you want a totally open computer, that's fine (to the extent you don’t spread it via negligence), but everything has tradeoffs. If you're comfortable with the risk of malware, that's also fine; but not everyone is -- and certainly not the business world.