Maximize profits!
> If i want success and you give me a choice of "improve what you do" or "improve what you look like" for the same result, I'll take the first one every time.
In doing so, you are then neglecting the diminishing marginal returns: spend say the equivalent of 1 month or time (or earning from your work) on learning 10 times in a row will yield less than doing that 9 times + improving your appearance once (or twice, you get the idea...)
> I know that people around me care on a deeper level than a lie of appearance
You THINK you know. The studies in law, in resident selection in medicine, etc. seem to prove you wrong - unless you believe hackers are very different from doctors and lawyers at an essential level