I never react immediately. Unless directly affected by an event, I accumulate information over time and it will influence my decision making. Reacting is too disruptive to my own life, and those of the people I support (e.g. family.) Would an article like this make my family change? No. Many don't care; most don't understand the impact on themselves.
My De-Googling has started with my browser. Moved all my open tabs and bookmarks to Firefox, took some time to settle in, now I avoid Chrome except to debug frontend code. Email? I have a Gmail account that I use for all my personal things, so I need to find something else and migrate my usage (and maybe archive my Gmail account so I can search it.) I haven't been creative enough to find a domain name for personal (and family) use. I've been paying for G Suite (for email only) on a business domain, so I need to find something else (and maybe archive the inboxes ...)
There's friction. I'm busy. I'm lazy. I know there's a chance I could suddenly lose access for no reason on the free account.