I wouldn’t say deepfakes are out of control, but we see their risk potential to our clients. We support social media platforms, politicians, and large corporations. So far, our social media clients are those most concerned and affected by deepfakes.
Threat actors use deepfakes, along with other forms of disinformation, to achieve their objective. The most commonly discussed are the Russians interfering with US elections, but many other nations are now getting in the game. We have also seen organized crime using elections or other hot-button issues to drive traffic to their ad-laden websites.
We are still in the early days of deepfakes. I am sure we will see many more sophisticated methods as the technology improves. As it becomes commoditized, it will become another tool used moving down market from geopolitical goals, to organized crime, to petty fraud.
