While I could possibly charge a little bit more for it, I don't think the specs justify a $50+ price point (as-is), and for a lot of people that extra $20 makes a big difference.

There were some thoughts a while back of making a higher-end product to fill the $50-$80 gap, and possibly even a stripped down Labrador to sell around the $20 mark. Looking at the Amazon charts, a lot of people are buying knockoff DSO138s to save literally $5-$10 and are left with a really poor quality product.