<quote> All the effort we put into technology might not matter that much if we kept technology off to the side in some sort of R&D department, but we don’t take that approach. Technology infuses all of our teams, all of our processes, our decision-making, and our approach to innovation in each of our businesses. It is deeply integrated into everything we do. </quote>

According to Bezos you're wrong. If technology infuses all of their processes that also includes hiring.

And let's not forget Conway's law. http://en.wikipedia.org/wiki/Conway%27s_Law

Everything matters. If only because good people will ignore companies that have stupid hiring processes.