I'm not generally one to speak out against capitalism, but having come from a country that has 'strong, communitarian and cultural ideals' - I believe that hyper-individualism and capitalism have created an ugly, 'perfect storm of self flagellation' here with MSM, Social Media, Politics, Entertainment.
'Communitarian ideals' mean that there are unspoken rules of legitimacy, fraternity, civility, professionalism etc. that exist in many fields like the media, even in politics where all the 'grey areas' of civility count for so much, a lot of US Senate functions like this historically.
These soft ideals however leave the door way open for radicals and money-seekers to 'disrupt' and take over, justifying their cause through either 'moral legitimacy of social justice' or 'responsibility towards shareholders' - or, like in the case of Nike for example - both.
Any institution that can be instrumentalist and submitted will be.
Though I don't blame FB PM's specifically - it's right there in the ethos: 'disrupt' and 'move fast / break things / do it ask for permission later'. Without any regard at all for social and cultural ideals, they just get completely uprooted in the search for whatever it is the objective is, in the case of FB, money.