Monsanto's core business is selling herbicides and seeds genetically altered to be herbicide resistant, including maize. This work is directly challenged by the sustainable practices which are being discussed here.
No, they don't necessarily challenge sustainable practices. They just haven't figured out a way to monetization framework. When they do, they'll push it harder than Roundup. Until then, sustainability is good PR and sustainable practices don't have scale, so no threat to their core business IMO.
