Since I started this by inadvertently writing the most upvoted comment, I'd like to put on the record that I'm against returns waste (and it boggles my mind to imagine anyone, or at least anyone with a soul, being for it), but I'm also against sensationalised tabloid journalism because I don't believe it's a constructive contribution to the discussion of how we get to a more sustainable supply-return chain.

On the contrary it tends to cause exactly those firms who'd be most intrinsically part of the solution (and whose employees most certainly would love to say "we're part of the solution", because they are not the sociopaths some would paint them as) to get their backs against the wall, since anyone even participating in the discussion makes themselves primarily a target for invective.