This is like saying food is a scam and useless and that it's only important when you eat it.

I do agree that just tracking analytics, without doing anything with the data, is useless, just like storing food in the basement and letting it rot.

Disclaimer: I have never used segment before, nor I had the need for a similar tool.

Segment is targeted towards enterprises, their price is too high for the average business, plus most of those businesses probably don't even use any analytics tools (or maybe just Google Analytics and look at visitors number only), so the integration offering doesn't really make sense for them.

> As website owners spend their time changing analytics tool, why not make a tool to make changes tool easier?

As far as I know, changing analytics tools for the average business involves just changing a JS snippet on their site, nothing complicated.

As a personal note, my bigger goal is to make self-hosting and integration of web applications (in general) a lot easier for the average user, so anyone can spin up a self-maintained server running their favorite application with one click. So it's more about allowing anyone to use whatever tool they want, wherever they want, instead of just focusing on allowing them to select between a very limited selection of tools.