Which is effective primarily because there’s no (practical) way to sideload on iOS!
This is why I’ve always seen the locked-down nature of the iPhone as a threat to free expression first and foremost. Apple is responsible for setting the system up this way.
In practice, this can be achieved today for a handful of apps with AltStore.io.
Sideloading does have risks, and so it doesn't need to be too easy. As a point of comparison, I really like how disabling SIP works on the Mac—the user needs to reboot the computer into recovery mode and run a short Terminal command. This process feels dangerous, but it's really quite easy, and it only needs to be done once per machine. I could guide even a very technology-illiterate person through the process, if I absolutely needed to.
I agree that we need a solution to monopolistic app stores though.
Apple is currently literally being a threat to free expression in a situation where it really matters.
You don't need to buy the idea, but they're doing it.
Isn't Fortnite on Android an example of this? It was in the Play store for a pariod, but IIRC it was not when it was first released and isn't there again after their spat with Google.