That’s not what most people do. Most people are watching movies on their TV. The Netflix recommendation engine is a huge driver of what people watch. Netflix, Amazon Prime, Hulu and YouTube are the big four. I’m not sure how many people are actually watching YouTube on TV though.
You turn on your average smart TV or device, it’s also allowing you to buy movies on the device.
If you are binge watching TV, your TV knows. It knows what you watch, when you watch, etc.