To me this is a top down problem. VPs and execs should be putting a stop to this. There needs to be a clear product vision from the top for there to be a clear product vision in the middle and bottom. This is what Steve Jobs was so good at. He could just say, this is dumb we aren't doing this. Google needs an exec team that understands products at the consumer level, not the engineering level and sees products as long living endeavors. The Apple Watch did not do great when it was released, but Apple kept making updates, kept improving it. They committed to the project and the vision and had the confidence to stick with it even if it lost money in its early days.