The tl;dr summary of this post is questioning whether or not it's even possible for TikTok to rank higher in Google than YouTube. People are searching for TikTok influencers on Google, including the branded term "tiktok" in the query and all the top search results are YouTube links. This is a real problem when people can search for your brand and Google can show their own properties ahead of you. That being said, TiKTok has still managed to make some impressive strides with SEO growth over the past 6 months that is worth calling out.
