It's my belief that there's a fair amount of complexity in these tools that can overwhelm those that just want to get started with some basic email marketing or those that want to get a message out quickly.
I love reducing friction and I wanted to explore the idea of using the inbox as the primary UI. No signups, subscriptions, templating tools or tracking etc. Just a tool you're already intimately familiar with.
I realise this approach has a few downsides and I have a few ideas on how to address those but it feels like what's built now is just about enough to run with as an MVP.
I'd be very grateful for any feedback, good or bad.
Maybe this is for small non-techie business owners? Like a local yoga studio who has the emails from the paper sign up forms?
I love the idea of sending adhoc emails the normal way and not wading through mailchimp and friends bloated UIs though.
> It feels a bit clunky to attach a csv, and what if I want to send attachments?
This is a fair point and it's probably the source of the most friction with this solution. In the future there will probably be a way to maintain a subscriber list outside of the inbox so this step won't necessarily be a strict requirement.
Re. attaching other files. You can still include other attachments and they'll continue to be sent with your email. We only strip out the attachment with the recipient list.
> Who is this aimed at? > Maybe this is for small non-techie business owners?
That's exactly it. The small business owner who doesn't have the time, technical know or enthusiasm to learn a full baked marketing suite like mailchimp.
Nice work!
With personalization, can I see a preview before making a purchase?
Not just yet but it's almost ready to ship. The idea is that once we receive your email we'll reply to you with a preview which will also include the payment link.
Expect to see that very soon.
