story
Large companies, small companies that want to get bought by large companies, and other conservative entities generally aim to comply with the law as written, even though there's lots beyond that you can probably get away with. Everyone should judge for themselves how far they want to push from clearly legal actions to grey to clearly illegal but unenforced; but they should know which one they're doing, and your advice isn't helping.
If we submitted a KDB inquiry asking the FCC whether the board in question required certification, what do you think they'd say? (It's free, and you typically get a quite competent response within a few days. If anyone wants to try, please use a generic description, and not a link to the particular product. I doubt the FCC would waste their time enforcing, but the chance isn't zero and the developers don't need that attention.) Or why do you think the Pi developers got certs?
I generally aim to comply with the law as much as possible as well, but the people in this post (including yourself) seem to have no idea of the true cost of complying with the interpretation of the FCC rules you are putting forth.
Yes, if you ask the FCC whether it requires certification they would probably say yes, mainly because they do not want to undermine their authority. This is something I've dealt with quite a bit with pretty much any regulatory body; they pick the most restrictive and burdensome interpretation regardless of what common sense or existing or future court cases eventually say.
In the past, I've done other stuff less strictly (though again, certified modules--which you didn't seem to be aware of--are the quick, easy and compliant answer for many low-volume products). I was under no illusions that anything but the FCC's enforcement discretion was protecting me, though. Your concept of the law is simply wrong, wishful thinking. It seems there's nothing I can write that would convince you of this; but please discuss with a lawyer or other qualified person that you trust, before you or someone you're advising gets in to serious trouble.
Your viewpoint is particularly dangerous because if you look through the FCC's formal enforcement history, you'll see occasional massive fines, but only after the noncompliant entity ignored multiple attempts to resolve the matter informally. Anyone who acknowledges and corrects their noncompliance after the first threatening letter probably gets a slap on the wrist at worst; but someone who persists under the belief that a judge would let them disregard the text of the law to save $10k will (a) incur much greater legal costs regardless of whether they win or lose, and then (b) near-certainly lose.
You could say this system gives too much weight to the regulator's own interpretation of its rules. I wouldn't disagree; but it's how most regulation works, and the regulated ignore it at their peril.
That's nice. Are those the only types of businesses who can enter the market? I'm also aware of modules, but using them is not free.
Your concept of the law is more wrong, and this I offer as proof: Language is imprecise and limited. It is more likely that the text of the law fails to track the intent of the law than otherwise.
Throughout this I have never said I would disregard a notice that a product I had made was emitting or otherwise faulty, and indeed I believe that is the first check on most low volume products that are sold "without certification."
To behave otherwise, and allow the prior limiting of otherwise benign and nondisruptive behavior, is to give in to petty tyranny and against the founding ethos of the United States.