It is a political opinion itself to think those actions are controversial. At scale, anything is political. The only solution is to keep politics out of business, and manifest our political opinions through government. Business, like economics or biology, is dismal. The most efficient and productive continue on.
Government's role is to make the ideologically agnostic machine of business align with our values. In the kind of competitive economy we have, it can only be this way. If we try to apply politics from within a business, we risk introducing instabilities and ineffeciencies, making the business less competitive–an existential threat to the values we incorporated into the business.
