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0 pointsrichardwhiuk5y ago0 comments

I think only allowing the advert to be targeted at the level that the campaign is being run in is reasonable.

i.e. if you are campaigning for Governor of NY, you can target New York state, but you can't target Manhattan, or Long Island, or men over 50, or people who liked the NRA.

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4 comments · 2 top-level

dillondoyle5y ago· 2 in thread

that would kill list building and fundraising which are large digital expenditures. non-presidentials barely spend on digital persuasion but they will spend on fundraising if it raises

AnimalMuppet5y ago

Killing those things might not be a negative...

andrewjl5y ago

Doing so would destroy the ability of non-establishment candidates representing salient issues, e.g. police violence in particular communities, from effectively running grassroots campaigns.

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tzs5y ago

So about the only allowed form of advertising is mail addressed to "Occupant" sent to every postal address that is in the jurisdiction the office represents?

Nearly everything else will generally only reach a subset of the voters, and that subset will have known demographic differences from the overall voter demographics for the jurisdiction.

Run an ad at in the 8-8:30 PM Sunday slot on every FOX TV station in a state, for example, and you'll get quite a different demographic than if you ran an ad on those same stations on Sunday afternoon. The first ad would be during "The Simpsons" and the second would probably be during an NFL football game.

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