I broke the screen on a new Macbook 2 years ago, days after buying it. It was entirely my own fault so not covered by warrantee. I called Apple support and was told £800. Since I bought it with an Amex card, it was covered on that insurance, so I made an appointment to get it replaced. I went to the Apple store and was given a formal quote of £645 parts + labour. They went off to get the paperwork and were gone for a while. When they got back, they told me that the part wouldn't be available for 3 months (it was a new release) and gave me a new laptop, free of charge, on the spot.

edited for clarity.