Consider one of NVidia's rivals: AMD, who uses an ARM chip in their EPYC line of chips as a security co-processor. Does anyone expect NVidia to "play fair" with such a rival?
ARM as an independent company, has been profoundly "neutral", allowing many companies to benefit from the ARM instruction set. It has been run very well: slightly profitable and an incremental value to all parties involved (be you Apple's iPhone, NVidia's Tegra (aka Nintendo Switch chip), AMD's EPYC, Qualcomm's Snapdragon, numerous hard drive companies, etc. etc.). All in all, ARM's reach has been because of its well-made business decisions that have been fair to all parties involved.
NVidia, despite all their technical achievements, is known to play hardball from a business perspective. I don't think anyone expects NVidia to remain "neutral" or "fair".