* orbit
Fair enough.
I suppose typing the whole thing out:
"SpaceX is the first company to launch a rocket to orbit and land its first stage"
is the most accurate way to phrase it. I was just trying to acknowledge companies like Blue Origin and Virgin Galactic, who have landed rockets or parts thereof before SpaceX.
The big difference, however, is that those efforts have been essentially economically meaningless, whereas SpaceX's efforts have been quite impactful.
So in practical terms, Shuttle might have actually held back reusable rocket use more than advanced it. Fantastic achievement, though, and really not too bad economically when you consider all of its capabilities (only a fraction of which were used for any given mission, though).
Oh, the thing that had to be essentially refurbished before being able to fly again?
(Though I forgot that they also refurbed the SRBs. I think the SSMEs are more impressive, they got 19 uses out of one of them.)