In fact, once we started investing in that kind of development, we did do that with a successful new feature that we developed much more quickly than we could have in the past, and it's because of that success that leaders are finally starting to prioritize building standardized and reusable infrastructure.
EDIT: I think another way to say this is, once we knew our strengths and how we'd be successful in the future, we should have operationalized that and hardened it, so we'd have a sustainable advantage over competitors. Instead, we kept the "move fast, be flexible, and throw man-hours at problems" mentality too long, and it put us at risk.
