So essentially, you have a system where people spend other people's resources for living and their success is judged by making the chain link above happy. In especially large companies it's easy to have a disconnect from the product because people in the top specialise in topics that have nothing to do with the product. If the people at the top want to have this shiny new thing that the press and everyone else is saying that it's the next big thing, you better give them the new shiny thing if you want to have a smooth career. In publicly traded companies, this is even more prevalent because people who buy and sell the stocks would be even more disconnected from the product and tied to the buzzwords.
The more technical minded people who have the hunch on tech miss the point of the organisation that they are in and get very frustrated. It's probably the reason why startups can be much more fulfilling for deeply technical people.
