However, I'd prefer to avoid this company becoming a traditional one, focused on maximizing profit. I'd like to dedicate my energies to make it create as much "social value" as possible, but going through the traditional investor route would mean closing this path.
What I'd like to do is to give most benefits of the company back to society rather than the owners [1]. Because of this, I'd need to find socially conscious investors that would be ok with capped returns.
How I could find in a short notice this kind of sources of investment? I don't live in a country where there's an abundance of investors, let alone "socially responsible investors".
[1] How to do this in the most effective way is out of the scope of this Ask HN, even if I think it's the most interesting part of what we'd be doing