> text
> image
> more text
> table
> more text
There are any number of applications that allow you to write markdown and view the generated HTML in whatever formatting you want. Your recipient then gets to choose their own fonts, colours etc, which from an accessibility point of view, is much better.
Unless you're printing a hardcopy or creating a PDF, what is the point of Word?
Even I, happily maintaining some pages in reST, wouldn't want to inflict that on people.
WYSIWYG is a big part of what made the GUI revolution so successful. The computer for the rest of us, wouldn't be for the rest of us, if we had to worry about Git and how to render our file format.
I've had the same frustrations dealing with publishers and Word templates as you had. Your mistake is that you are conflating our experience writing a technical book with the vast majority of users who are not writing technical literature. A writing system for the masses should be as easy to use (for the basics at least) as paper and pencil. Git and learning even a simple markup language does not meet this standard.
I have not used Word for ~10 years, but not in the last ~20 or so years, after I realized how much time and effort it cost me -- nearly missed an important deadline because of a Word 2 vs Word 6 incompatibility that manifested in a very inopportune moment.
It's been around for almost 30 years. I'm constantly receiving documents from people who've used it for >25years. And there is never use of styles, often spaces instead of tabs, many "new lines" instead of a page break, and a host of other things like that. References are not dynamic (just typed out) meaning that an item inserted in the middle of a list makes many of them wrong.
The vast majority of people who have used it for decades use it mostly as a smart typewriter, because the "pro" features like styles require a lot of discipline and the "let's just press the bold button" is too easy and enticing.
WYSIWYG needs to die whenever anything professional is needed.
>Write markdown
You have now lost almost all people who currently write documents. Nobody who is not a developer wants to write in markdown. The mass market wants point and click, buttons, and WYSIWYG.
Basically, when you try to set the properties of text (e.g. bold, fonts, ...) there are always anomalous behaviors involving:
* if you just start typing what font it is in
* selections (why is that the selection region seems to actively avoid the exact selection you want?)
There is something fundamentally wrong with the data model behind it that makes it impossible to implement in a way that makes sense 100%.
For your other objection (and maybe what you were also really getting at with your selection objection), maybe you'd like WordPerfect 5.1's "reveal codes"? :-) We can all agree that Microsoft wouldn't have hesitated to steal that feature if it would have benefitted them. The fact that they didn't is proof that formatting markup is something that was historically tried (or considered) and rejected, rather than something waiting to happen in the future.
In any case, for a program as huge as Microsoft Word, I think this is all quite minor. How much of your day is really ruined if you start typing after some bold text, find that the new text is bold when you didn't want it to be, and have to manually turn it off again? It's a fundamental problem with the model, like you said, but has surprisingly tiny impact on usability. If this is your biggest objection, it's almost proof that the program is pretty good. (But I can sympathise with minor objections: I hate copy and paste works differently in Excel then any other program!)