Interesting. I haven't touched BIND for years and am out of the loop, plus memory is fallible anyway. Just looked at it and have ended up at RFC 8499 from January 2019:
https://tools.ietf.org/html/rfc8499 Master server: See "Primary server".
Primary server: "Any authoritative server configured to be the
source of zone transfer for one or more [secondary] servers."
(Quoted from [RFC1996], Section 2.1) Or, more specifically,
[RFC2136] calls it "an authoritative server configured to be the
source of AXFR or IXFR data for one or more [secondary] servers".
Primary servers are also discussed in [RFC1034]. Although early
DNS RFCs such as [RFC1996] referred to this as a "master", the
current common usage has shifted to "primary".
So it seems `primary` is essentially the official term in DNS, but `master` may well be the preferred term by BIND itself.