Being "extraordinary" often means you're just making somebody else richer. There are some objectively extraordinary folks working at e.g. Facebook, but what does that really gain them? What has that given the world? It's a mixed bag, to put it mildly.
Probably the only real reason to strive for being "extraordinary" at your career so that you can stop working for other people, or if the craft itself brings you more joy than anything else in life.