"safe" is entirely relative in it's everyday meaning. To one person skydiving is safe, to another it is extremely unsafe. When you're a child your parent will tell you what is safe or not, but what your parent considers safe is based on their personal definition of safety.

The rust language will tell you if what you've done is safe based on its very well defined criteria for what that is, and won't let you proceed with something that doesn't match that criteria unless you vouch for it yourself. unsafe makes just as much sense here as any other word, it only seems a wrong fit when you look at it from a context it's not meant to be used in.