Please don't suggest them more ideas to make this even more annoying than it currently is :) (and yes, I would consider reducing the frequency of displaying it as an increase in annoyance, for exactly the reasons in the parent comment)
How are fewer interruptions more annoying than more interruptions? I’ve reread the parent comment a few times and I don’t see how it could be worse than it is now.
I believe the parent commenter's logic is that reducing the frequency of the presentation increases the amount of decision making the viewer goes through when it is presented. The commenter's belief is that the added decision making effort would be more annoying than the benefit from the reduction in frequency.