https://theconversation.com/shadow-profiles-facebook-knows-a...
https://www.zdnet.com/article/anger-mounts-after-facebooks-s...
https://www.theverge.com/2018/4/11/17225482/facebook-shadow-...
https://www.cnet.com/news/shadow-profiles-facebook-has-infor...
https://techcrunch.com/2018/04/11/facebook-shadow-profiles-h...
The House Committee interview in the last link (TechCrunch) shows that Zuckerberg does not like to use the "shadow profiles" term, but it's what others use to refer to Facebook's tracking of non-users.