Non-nerds can no longer tell it's better, so I stopped doing that. No longer worth the effort, might even end up adding to my friends-and-family tech support burden rather than reducing it. I still use it myself anywhere Safari's not available, but yeah, it's a power-user-only product now.
Chrome only did better with regular users because 1) it was OS-bundled, and 2) they could shove "try Chrome!" banners at the top of every Google property. I don't think the product itself is significantly more focused on normal users. Google's just got a way, way better platform for promotion. They can snap their fingers and get a million installs of something in a day, if they really want to. But fact is FF doesn't have that. What they did have was power users doing all their marketing for them. Not so much, these days.