Well, people expect a company to not try to ride the high horse down the low road. I don't personally think Mozilla has really done anything bad, I get it, they are a real company, with real employees who work for a living. Sometimes the realities of running a company clash with their PR of being some sort of public good. FWIW, I like Mozilla, and a lot of their values, and the products they put out, but their marketing does leave them open to ridicule in ways that a company who always answers "money" to the "why did you do this?" question is not.