It's the latter company that I would not be willing to pay for, the former would have my cash, and more than they would likely expect from one single user. That's because I think that ceding the territory to Chrome/Edge is exactly what we do not need. (oh, and there is of course Safari, but Apple has other problems)
Ad blocking and tracker blocking would be a central item built into the browser from the get-go. I'd get rid of any and all telemetry unless explicitly opted-in to by the user.
I'd make sure that updates are going to be limited to security issues only and that any other feature changes or additions would always be optional rather than forced.
I'd ax each and every product that is not in line with that mission. Rust would be welcome to stay since it is now part of the future of the browser, but I'd spin it out as a separate entity with its own income stream based on a trademark of the name and set up a foundation around that.
The Rustaceans would be encouraged to create their own governance structure and Mozilla would be just another user of that product.
Oh, and I'd rename the company to FireFox Brower Inc.
As for mobile, I'm sure that there is room for firefox on mobile but first you'd have to convince Apple and Google that they are on the wrong path, a distraction that likely would not lead to a win in appreciable time.
Google, irritated by your ad-blocking-by-default, sues you. Maybe directly about the damage to their business model, maybe over the state aid you're getting from the EU. Whether or not they ultimately prevail, they can definitely tie you up for years spending lots of money on lawyers.
Meanwhile, Google's websites aren't working so well in your browser. Your support for CSS 9 and Javascript 11 was in an optional upgrade, and a load of users haven't upgraded. Even those who have are noticing problems. You suspect Google is deliberately degrading the experience, but the only chance of proving that or stopping it is another big court case. Meanwhile, users who use GMail or Youtube (i.e. most users) are slipping away.
Neither Apple nor Google are convinced they are on the wrong path on mobile.
> feature changes or additions would always be optional
> Ignore mobile
So... You are increasing costs ("everything optional"), reducing visibility ("no default telemetry") and ignoring the largest and fastest growing market (mobile). How is your FireFox Browser Inc. making money?
You also didn't respond to my question at all - how is any of this supposed to increase market share?
This is a great reply, but I strongly disagree with this bit above - with the pace the web is (finally) moving at, I think it's really important that browsers are "ever-green". Without automatic updates, it won't be long before websites don't look right, or just don't work, in Firefox. And that could lead to the kind of chaos that IE caused, and that would lead to a lot of hate for Firefox.
I think I agree with everything else you said though, and in particular the focus on privacy seems like a great point, especially within the EU.
First as a user of Firefox and Firefox Focus on Android who frequently sends urls/tabs between his devices and synchronizes a lot of things, second because you can't ignore what is now 50% of the Web usage and needs privacy as much as on desktop, if not more.
I could see myself donating some money for such an organization but not in the current state where I would feel I'm paying for the constant brand redesigns or weird activism.
What if they could co-operate with Librem 1,2,3,4,5... from Purism, and PinePhone, and FairPhone, etc
— there're they might find people who would be happy for Firefox on mobile? And Rust and high performance could be nice with a phone like PinePhone
Maybe people would be ok to pay some $ per year for FF on mobile, if they believe/know it won't track everything they read.
I would work with the LineageOS, Replicant, Ubuntu Touch, postmarketOS, microG, Fairphone, Pinephone, etc. folks to integrate the Gecko engine as much as possible into their offerings. Or at least offer flavors that do so, or prompts to select a browser engine on first boot. If necessary and economical I would pay LOS to ship Firefox by default.
You still have a tiny fraction of the mobile browser market, because all those platforms together are a drop in the Android & iOS ocean.
