Firefox needs a company behind it whose income is not tied to the browser. I don't believe you can monetize a browser, not without doing some dodgy shit like forcing search engines on people, injecting ads, premium features, etc.
I know Firefox tried to launch a number of products over the years to try and make money, but at this point it doesn't seem to be working. I think their only hope financially is to be bought up by a FAANG, but they either have their own browsers or no interest in having one.