From business perspective, yes. It's not like YouTube doesn't know how to do it, it started as a creator focussed platform where people did silly things with their camcorder.
But from a consumer perspective, Please no. We don't need brain numbing, limited attention content flooding the YouTube, it's not like there are no such content already. Artificially prolonged > 10mins content for Ads are the ones featured by YT algorithm, but there are certain gems who make videos purely for telling the world about what they are making in <5 mins videos.