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0 pointsqppo5y ago0 comments

If there's something people underestimate about Apple's marketing it's the general awareness we have for their products, their capabilities, and market fit.

Like here's an exercise, someone comes to you for a computer recommendation. They want a work laptop, home laptop/tablet (something with a keyboard), and an all-in-one. Give a recommendation from Apple, Dell, and HP.

Personally, I don't need to go to google to look up the Apple products I'd recommend, and I'm not even a fanboy. I don't think I can name a product from HP off the top of my head, and I know I'd need Dell's search tools to harrow in on something.

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ponker5y ago· 2 in thread

It's a virtuous cycle. They ship very few products because each product is very successful. Each product is very successful because it's good and the awareness and consumer desire is high. And the small number of products both helps in manufacturing quality and in profit margins.

sukilot5y ago

It's also because their competitors are terrible at marketing everything except spamming numbers that sound big.

I heard the Dell 8930 was a good desktop. Or maybe the 8490?

And the HP Envy 14w71x and the Lenova Yoga 930?

Maybe?

ponker5y ago

Well it's made easier by the fact that they only have one of each category. Want a desktop all-in-one? You'll want the iMac. This one is "the best iMac ever." They only compare them against themselves, so you can know that the 2015 is better than the 2014 and worse than the 2016.

What surprises me is that Apple continues to ship stuff like the base model 21.5 iMac that is just objectively a terrible computer (until yesterday, had a spinning boot drive!) when the whole idea is that you just buy the Apple thing and don't need to know that you should upgrade to an SSD.

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