That only affects the developer, not the consumer. What does the consumer care about who gets paid the fees.
I keep seeing the App Store framed as a consumer issue rather than a developer one when it's not. The App Store is no question pro-consumer especially when you consider the fact that the "open" web has essentially devolved into using every available toolkit to track users across the web.
I'm not at all interested in giving Facebook yet another platform where they can run amok with native hardware. I'm not interested in cleaning off Bonzai Buddy off my parents and friends phones.