Perhaps, but Apple would still have an edge on tight integration with the OS resulting in a quick and frictionless user experience. If that wouldn't cut it for some developers, so they would bother themselves building a separate processing, well, then Apple would probably have to lower their fees.
Personally for me, as a developer of applications, I could care less about 30% fee. I find it reasonable. What I DO care about is restrictions on owning the device and users' inability to run any app they need - even if it is not vetted by Apple. In part it is because I happen to live in an authoritarian country which government loves to block apps in the AppStore.