It’s a bit like “soon to be plane owners” that don’t quite pay attention when they are told the spark plug for their Cessna is 50USD, they need 8 for 4 cylinders and replace them rather frequently ;-)
Changes when they realize that those companies chartering out planes for less than 200 USD/h probably don’t make loads of cash but just keep track of actual expenses, have a high utilization and capable maintenance staff...