But given how aggressively YouTube compresses videos, watching in 4K can provide a huge improvement over 1080p even if your screen only has, say, 1,600 lines like my MBP does, instead of the 2,160 lines that 4K actually produces. It's really about the clarity of textures and how lifelike they are -- it's very noticeable. Of course, this also assumes you have good vision.
I also don't think anyone's too worried about "wasting computing power" here for a short video.