Basically out of all the people who love music, a large subset of them will pirate it without qualms, and that's all that's really going on here. The changes brought about by the internet have just shrunk the overall industry, rather than allow it to be reshaped by visionary businesspeople or artists. 99 Designs works because due to copyright protection designers feel confident about showing work before receiving payment, meanwhile the music industry is failing because people feel confident about avoiding the legal sanctions of downloading copyrighted material. That it should be like that is just an accident of law enforcement practices and tracibility.