Element has nothing to do with messaging. In my example,signal has something to do with communication(signaling),telegram is obvious, whatsapp is what you say when you talk to someone like 'hello'(what is up?). Element sounds like something I hear about in a chemistry class.
It also has to be catchy. At least Riot was catchy even if it made no sense. A brand name is not a mission stateme t, it's marketing material, full stop.
The other two are meaningless, but at least monosyllabic - "I'll Skype you," "I'll Slack you," "I'll ... Element you?"
Element is a much better name than Riot. Lot less of a hard sell to convert normies.
chat does sound like messaging
Skype sounds like a made up word. Nothing wrong with that.
That said, this doesn't appear to to be a common usage in the US. Webster doesn't have this usage, Wiktionary describes it as obselete and pairs it more with excess than I would, (also they use fifteenth century examples), though Oxford has it.
Conservatives invariably describe liberal demonstrations as "riots," in order to insinuate exactly the type of things you're describing. In response, liberals
1. View the term as something of a badge of honor
2. Have in fact grown more supportive of "vandalism" and "looting," using one's attitude towards them as a sort of litmus test of the value one places on the cause relative to property rights
If you want to sell to a left-aligned US business[^1], I think they'll view the term favorably.
[^1] For example, my wife is an aspiring design professional, and the consultancies in this space, including ones explicitly targeting conservative clients are overwhelmingly left-leaning.
There's no connection between Amazon's brand and what they do, and yet Amazon Inc doesn't seem to suffer, and I don't think Apache Kafka is self-explanatory to just about anyone. Or Sprite (the beverage), and who really gets the name Pepsi? What meaning does Facebook have for anyone outside the US education system? I'm not from the US and I have only an extremely vague idea. No idea about the etymology of Ikea. Slack has actually been a tough sale in more conservative organisations before it got so hugely popular, probably in part because of the negative connotations the name carries – who wants to put their name underneath spending lots on a tool nobody knows, but that's named "Slack"? – and while I don't have a very large set of anecdata for this, I believe the same is true for Riot, maybe to a lesser degree because of the Matrix brand.
It's not catchy, I agree, more like – bland? I think that's fine, it doesn't have to beat Slack on controversial naming. Matrix could become absolutely huge by being adopted in large EU organizations and orgs elsewhere worried about exposing all their communication to the US, so being a bit bland is a feature, much like MS Teams, which must have people in charge of making the product as boring as possible, but it's making inroads into close to all large orgs over here that I'm aware of, and being deeply uncontroversial is certainly part of the reason why.
Plus, for catchiness, there's always Matrix, and I actually like the Element-of-a-Matrix jeux-des-mots.
Not easy, IKEA is an acronym. It represents the founder's first name, last name, home farm, and home village respectively (Ingvar, Kamprad, Elmtaryd, Agunnaryd).
