And yet Apple still has a huge marketing budget (which really should be even bigger, except they put their storefronts in a separate part of the budget). I mean, yes, you need to allocate money differently depending on your market position, but large companies spend a lot on marketing, whether they're Apple or Nokia.
So I don't understand your point. Nokia spends a lot on marketing. Apple spends a lot on marketing. Nokia has a house typeface. Apple has a house typeface. Is it just "I don't like Nokia's products"?
