I'm with you, 100%.
Most white people think the slavery/genocide of america's past is just that - it's in the past. So, when they hear people pushing on verbiage associated with it today, they think "oh, that person is dredging up ancient history, why don't they get over it?"
I (and many others) would argue the legacy of that genocide and slavery is _alive and well_ and shapes our lives today, daily. [0][1]
If one could reasonably complain about master/slave language in the south in the 1850s, they're reasonable to complain about that language today.
Anyway, I think this work of getting rid of language rooted in violence and white supremacy is _very_ worth doing. It's just renaming branches, no one is asking someone to do anything more than press buttons on their keyboard.
Certainly, not everyone has to, but I hope some companies do this work, they're thoughtful and intentional about their language, and then they deliver better products and services by virtue of having healthier culture than their competition, and grow wealthy. Wealthier than the companies who think this work is not worth doing.
I'd never force someone else to rename branches, but I've renamed all of my branches I can control!
I emailed Github Support to see if I could get away from using `master` on Github Pages on my personal site, and they said they are working on it, but this isn't available yet.
Even this comment feels risky. It's attached to my name. I'm honestly a little intimidated to leave it, but it feels like a cop-out if I set up an anonymous account to say "I agree!"
[0] https://www.sceneonradio.org/seeing-white/
[1] https://podcasts.apple.com/us/podcast/behind-the-police/id15...