Close a great venture capital round, suddenly you've got a big pile of money in the bank and your company's valuation is really high. That means you're successful!
Make a lot of money selling lifetime subscriptions, then have nowhere to go for cash next year: look at all that money! I'm very successful now!
If all you're measuring and optimizing for is "valuation" or "revenue" you're not automatically going to get a good product or happy customers...